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Analýza genderových stereotypů v hudebních videoklipech populárních písní
ZDEŇKOVÁ, Nikola
This thesis deals with the issue of gender stereotypes, which are presented in music videos in actual popular songs. The work is divided into two parts. The first, theoretical part is focused on defining the basic concepts and definitions, which are linked to the gender theory, media and media communications. Next part is showing gender in media communications with an emphasis on advertising messages and popular music. The second part deals with the actual practical research, which is primary based on Goffman's view of gender stereotyping in advertising messages. In the continuity of the theoretical part there are analyzed selected music videos. The focus is concentrated on identifying and describing the mechanisms by which the gender stereotypes in popular music are reproduced. Selected music clips were analyzed by procedures established under the content analysis. The results show how the masculinity and the femininity are displayed in contemporary popular music video clips.
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Product Placement in Music Videos in Respect of Generation Y in the Czech Republic
Novotný, Matěj
Product placement in music videos in respect of Generation Y. Brno, 2015. Bachelor thesis. Mendel University in Brno, Faculty of Business and Economics. From the time of the internet boom, new media had started to be developed and it has become difficult to reach especially younger consumers via traditional advertising. Therefore, marketers needed to find new techniques how to approach these consumers (Generation Y). The main objective of this bachelor thesis is to define recommendations for suitable implementations of product placement in music videos in respect of Generation Y on the Czech market. Methods of quantitative research and music video experiment were used in the practical part of the thesis. The quantitative research has gathered data from 177 respondents, and the music video experiment from 212 participants. The research was conducted in the autumn of 2015. The results were drawn via a statistical program Statistica v. 12, and practical recommendations were created and based on the results.
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Visual styles of music videos and using Adobe After Effects for their postproduction
Línková, Johana ; Krist, Antonín (advisor) ; Bubeníček, Jan (referee)
This thesis is focused on visual styles of music videos and their postproduction in Adobe After Effects. The aim of this thesis is to identify how different styles of computer graphics can be used in music videos. This was obtained by analyzing variety of music videos which resulted in forming 6 categories. Most suitable tools of Adobe After Effects are suggested within each cathegory. Plan of comparative methodology for these categories is also a part of this thesis. Thanks to suggested tools, thesis can be used as an inspirational guide or catalogue for amateurs or students interested in computer graphics and music videos. Thesis will also provide an overview of current trends and possibilities of using computer graphics in music v ideos.
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